Below is an email I received from Eric over at Urbane Apartments
Above is a shot of one of their actual communities. I really like the way they
have used the blues to accent the buildings and to create somewhat of a brand.
Mike,
You are right on target with the LED Lighting in your recent blog. We have
been using LED Lighting, specifically the blue color at Urbane Apartments as
an Exterior Enhancement to the buildings when we rehab and reposition the
asset. They are not expensive and are economical to operate, and they have
become a marketing icon for us. The buildings really stand out at night. Our
residents are somewhat nocturnal anyway, out late and really notice those
kind details on the building. They may not be for every resident profile,
but the twenty and thirty something really seem to like them. I have
attached a couple of pics for reference
Eric
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