Photo by 愚木混株 cdd20 on Unsplash
Time, the most valuable resource in property management and leadership, is non-renewable. In a multifamily environment where operational efficiency is paramount, understanding the value of time isn’t just a good practice—it’s a necessity for success. The famed author M. Scott Peck once said, “Until you value yourself, you won’t value your time. Until you value your time, you will not do anything with it.”
Let’s take this further: Until you value your time, you won’t value the time of your team or your community members. That’s a harsh truth that resonates across the boardrooms and operation centers of multifamily management firms.
The Anatomy of Time Valuation
In the relentless hustle of real estate and property management, every tick of the clock either adds or erodes value. The nuance lies in distinguishing between urgencies that distract and strategic goals that matter. If you’re engrossed in extinguishing operational fires all day, you’re consuming the resource of time without amplifying its value. That sends a subtle message to your team that their time isn’t valuable either.
Tech-Driven Time Management
To solve this, think of PropTech. Integrated Property Management Software (PMS) platforms like Yardi or RealPage can be customized to feed real-time data analytics. But let’s go a bit contrarian here: Blockchain technology, still a nascent field in real estate, can radically change how contracts, leases, and financial transactions are managed, freeing up executive time for strategic decision-making.
Human-Centric Approaches
Human-centric leadership revolves around acknowledging that a leader is not just an overseer but part of a dynamic human ecosystem. When you show, through actions, that you value your own time, it has a domino effect. Your team, in turn, becomes more conscious of allocating their hours and minutes, elevating productivity.
Disruptive Time Management: The Pomodoro Technique
Conventional wisdom advocates for multitasking, but science indicates this is flawed. In a twist, let’s consider the Pomodoro Technique—a time-management strategy that allocates focused sprints and breaks, making time a friend rather than an adversary. This methodology is perfectly adaptable to a real estate setting where attention to detail is crucial, yet the demand for speed is ever-present.
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My favorite quote came from the late Jerry Blonder. On the topic of “B” & “C” communities he said “Any property that makes money is an ‘A’ property.” It made me think about the way I thought of different property types and the sometimes negative assumptions that go along with an older property.
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