Confidence isn’t a prerequisite to life and business.
Some multifamily leaders wait for confidence like it’s a divine gift.
They hesitate.
They stall.
They overthink.
All because they don’t feel ready.
They don’t trust their instinct.
The truth?
Confidence doesn’t come before action.
It comes from action.
Thereby, the lack of confidence is irrelevant if you have the confidence to do the reps.
The reps are where change happens.
Speaking up in meetings.
Making tough decisions.
Having hard conversations.
That last point is one of the cornerstones of confidence in life and leadership!
Every repetition builds on the last.
Most humans misunderstand confidence.
They think it’s an emotion, something they need to have before they do.
But confidence is earned.
It’s built through doing, not waiting.
Thereby, confidence is simply a function of repetition.
A leasing consultant becomes confident through 100 property tours.
A regional manager finds their voice after navigating 50 crises.
A CEO commands the room after years of making calls when no one else wanted to.
The reps are where competence meets courage.
Thereby, leadership is not about feeling confident.
It’s about acting despite not feeling confident.
The best leaders move forward anyway.
They embrace discomfort, knowing that every uncertain step builds the confidence they crave.
Multifamily success belongs to those who show up, speak up, and stack the reps.
Thereby, you don’t need confidence to start.
You just need to start.
“Reps build confidence. Confidence doesn’t build reps. Do the work, and the confidence will follow.” — Mike Brewer