Imagine standing by a roaring bonfire on a crisp night.
You have been there – in your backyard, at a campground, or on a beach.
The flames draw you in, the heat warms you, and the light creates a focal point in the darkness.
This is the Bonfire Effect.
In branding, the Bonfire Effect is about creating a powerful central idea that draws people in.
It generates warmth and light, providing a focal point for your audience.
Your brand becomes the go-to source of value.
People gather around and talk, share, and spread the word.
Your brand isn’t just a business—it’s a community.
If you get nothing else from this short article – get that point.
Brand is Community.
Said another way, Community is Brand.
To achieve this, focus on your core message, fuel it with passion, and give your community a reason to tell stories about you!
“Great brands don’t just sell; they create a place where people belong.” – Mike Brewer
Now – go light a bonfire – SAFELY!