Most people think in small figures.
Small figures feel safe.
Small figures are manageable.
But small figures also keep you small.
Thomas J. Watson, the legendary president of IBM, built one of the most influential companies in history by thinking in big figures.
He looked at what seemed impossible and then made it inevitable.
Multifamily leaders who think in small figures make small moves.
They cut costs instead of increasing revenue.
They chase occupancy instead of building communities.
They react instead of setting the pace.
Big figures force you to rethink everything.
If your goal is to increase NOI by 5%, you’ll tweak expenses.
If your goal is to double NOI, you’ll rethink your entire business model.
Big figures create big energy.
They demand better technology, better talent, and better execution.
Big figures attract big investors.
Money follows vision.
If your numbers are too conservative, you’ll only attract conservative capital.
If your vision is bold, the right people will want in.
Big figures make you undeniable.
Small thinking makes you replaceable.
Your numbers define your future.
So, what’s the biggest figure you can think of?
Now double it.