Power doesn’t come from perfection.
It comes from trust.
And trust is built on honesty.
When leaders refuse to admit mistakes, they create a culture of defensiveness.
Team members walk on eggshells.
The status quo sets in.
No one takes risks because failure is punished instead of learned from.
But when a leader says, “I’m sorry,” everything shifts.
It signals strength.
It tells the team that accountability is for everyone.
It invites respect.
Multifamily leadership is about people- humans.
Prospects.
Team members.
Residents.
Investors.
People.
Humans.
And people don’t expect perfection.
They expect integrity.
A botched property transition.
A miscalculated budget.
A knee-jerk reaction in a tense moment.
These are forgivable.
What’s unforgivable?
Pretending nothing happened.
Brushing it under the rug.
Blaming someone else.
Saying “I’m sorry” isn’t about dwelling.
It’s about clearing the air so the team can move forward, stronger and more united.
It creates an environment where learning happens fast.
A culture of accountability starts at the top.
Leaders who apologize teach their teams to do the same.
They normalize ownership.
They accelerate progress.
They build something bigger than profits—they build trust.