Balance isn’t a buzzword in Sweden.
Swedish people think of it as a way of life.
Lagom means “just the right amount.”
Not too much.
Not too little.
Just enough to thrive.
Most businesses, including multifamily firms, chase extremes—growth at all costs, endless innovation, and maximum efficiency.
But what if the secret to long-term success is knowing when to stop?
Utopian, I know!!
One can hope even though it’s not a great strategy.
Swedish companies—think IKEA, Volvo, Spotify—embrace lagom.
They scale sustainably, prioritize well-being, and avoid burnout.
They build for endurance, not just speed.
Lagom is mastery.
It’s knowing when a product is finished, when a meeting should end, when a leader should listen instead of speak.
Too much ambition creates chaos and burnout!
Too little creates stagnation.
Lagom finds the sweet spot.
A team that works just enough avoids burnout but stays productive.
A company that grows just enough stays profitable without imploding.
A leader who speaks just enough earns trust without dominating.
You don’t need more.
You need enough.
“Sustainable success isn’t about pushing harder. It’s about knowing when to stop.” — Mike Brewer