Why Duration Neglect Makes Us Misremember Our Experiences

Duration neglect is why we forget how long something took.

We focus on the highs and lows.

That amazing trip?

You remember the peak moments, not the travel time.

Our brains compress time by elevating the emotional points.

Want to leave an impact?

Focus on creating memorable peaks, not stretching the experience.

“People rarely remember how long they stayed, but they always remember how they felt.” — Mike Brewer