Why “What Are You Reading Right Now?” Is a Game-Changer in Business Conversations

At any multifamily conference, it can be difficult to discern the signal in the noise. But one question can swiftly help: “What are you reading right now?” This isn’t just polite chitchat; it’s a gateway to genuine connection.

When you ask someone about their current read, you’re peeking into their interests, perhaps revealing a side not showcased in boardrooms.

It’s more than icebreaking.

It’s window-opening.

The question does more than stimulate small talk.

It digs deeper into a relationship based on shared interests.

Or it opens your mind to a new interest.

It provides a glimpse of the person behind the professional mask, inviting a moment of vulnerability.

Next time you’re networking, try it.

The book in hand might open the door to the next big opportunity.

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