Photo by Angel Luciano on Unsplash
Multifamily is a complex business that doesn’t afford leaders the luxury of one-dimensional focus. As someone who’s an expert in the field, you know that juggling team member engagement, resident satisfaction, property management, financial objectives, and owner’s expectations can seem like an unending whirlwind of urgent but not necessarily important activities. This whirlwind is the chief obstacle to sustaining progress toward long-term, value-driven goals in the business.
The Whirlwind: A Double-edged Sword
Chaos isn’t intrinsically bad; it’s essential for the daily functioning of the business. Resident issues, service/maintenance, and any immediate needs are unavoidable tasks. However, this chaos becomes a hurdle when it devours the time and resources necessary for strategic goals. The solution isn’t to eliminate the whirlwind but to navigate it skillfully.
Prioritization Matrix: Eisenhower’s Legacy to Leadership
The Eisenhower Matrix can be a potent tool for such navigation. This matrix separates tasks into four quadrants based on urgency and importance. By categorizing tasks, you can visually separate what needs immediate attention from what requires deliberate focus but isn’t pressing. One could leverage automation tools or delegate tasks under “urgent but not important,” liberating more time and mental space for goal-centric activities. Innovative tools like Asana or Trello tailored for real estate can be a game-changer. Item of note for any app: using the app is a job in and of itself. The key is discipline.
The Hoshin Kanri Approach: A Japanese Marvel
Another method to consider is the Hoshin Kanri planning, which originated in Japan and is used to cascade the company vision down to every employee’s tasks. It allows for macro and micro adjustments, ensuring everyone is aligned with the long-term goals while still meeting short-term objectives. Software like WorkBoard or Perdoo can help you implement Hoshin Kanri efficiently.
Tactical Sprints: Borrowing from Agile Methodologies
For businesses committed to frequent recalibration, introducing tactical sprints could be invaluable. Borrowed from Agile methodologies, these are short, intense periods focused on one or two strategic objectives. The purpose is to generate quick, measurable progress, followed by a brief period for review and adjustment. This approach is particularly beneficial when dealing with new market variables or unexpected fluctuations in tenant behavior. Despite being better suited for software development, I have seen this successfully applied in the multifamily space.
Decision-making: Using Bayesian Reasoning
For those deeply vested in data-driven approaches, Bayesian reasoning can offer unique insights. This method considers prior data and evidence to adjust the probability of a hypothesis as more information becomes available. Such adaptive decision-making can be extremely beneficial when setting or adjusting goals amidst the whirlwind.
In summary, chaos may be unavoidable in the ever-changing world of multifamily, but it doesn’t have to result in derailment from your long-term strategic goals. Consider the tools above to skillfully navigate chaos while remaining focused on what you truly value.