Learning from Your Customers

Photo by Parker Byrd on Unsplash

Not a novel thought, but multifamily companies need to create a balance between two approaches.

On one hand, it’s essential to educate residents, prospects, and vendor partners about the home(s), amenities, and services you offer, as well as the policies and procedures governing your operations.

This helps to ensure that everyone understands what is expected of them and can help to prevent confusion and conflicts down the line.

Allowing those same humans to teach you and your multifamily company is also essential. By listening to their feedback, good and bad, you can learn about areas where your operations may be lacking and where there is room for improvement.

This constructive criticism provides beneficial insights into what your customers value, what they look for in a home, and all that comes with it.

Incorporating this feedback into your business practices creates a more customer-centric approach, thereby increasing vendor partner and resident satisfaction, loyalty, and retention.