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Gift-giving is a tradition that has been around for centuries. It is a way to show our loved ones that we care, appreciate them, and want to make them happy. But what is the actual value of a gift? Is it the cost or the effort put into it? Or is it something else entirely? Is there an effective use case in the business of Multifamily?
True Value
The truth is, the value of a gift is not about what went into giving it but how the person receiving it feels. It doesn’t matter if the gift was expensive or handmade; what matters is the emotion and thought behind it. A simple gesture can mean just as much, if not more, than an extraordinary one.
The sentiment behind the gift makes it unique, not the price tag. For example, a homemade card, a heartfelt letter, or an email can be just as valuable as a diamond ring. And the same goes for receiving a gift; the feeling that person gets is the most important thing.
Who will you gift today? When will you do it? Now seems like a good time!