Customer Service – To Versus For
Photo by Jon Tyson on Unsplash
When it comes to customer service, one of the most important things to remember is that service can’t happen to the prospect or resident – it has to happen for them. This means that instead of simply providing a service or an apartment to a customer, you should actively involve them in the experience and make it as personalized and tailored to their needs as possible.
One way to do this is by inviting the prospect or resident into the experience rather than forcing them. This can be done by asking them questions and genuinely listening to their responses rather than giving them a pre-determined scripted presentation. By taking the time to understand their unique needs and preferences, you can create a service experience that is truly tailored to them. You need the details to make the experience unique to them.
Another critical aspect of providing a customer-focused service experience is proactively addressing any issues or concerns. This means proactively identifying potential problems before they happen and taking steps to prevent them. By anticipating customer needs and taking action to meet them, you can create an efficient and effective service experience that is memorable and remarkable.
Being transparent and honest with customers throughout the service experience is also essential. This means being open and upfront about any delays or issues that may arise and being willing to apologize and make amends if necessary. You can build trust and create a more positive service experience by being transparent and honest with customers. People want to be ‘seen’ and ‘heard.’
Ultimately, providing a customer-focused service experience is all about putting the customer first and doing everything you can to create a positive and personalized experience for them.
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.