Photo by Robson Hatsukami Morgan on Unsplash
“Amateurs talk about strategy. professionals talk about logistics.” – USMC General Robert Hillard Barrow
Strategy and logistics are two important concepts often discussed in the business world and the military. While strategy refers to the overall plan or course of action that an organization or individual follows to achieve their goals, logistics refers to the practical details and processes involved in implementing that strategy.
The quote by General Barrow suggests that professionals, or those who are experienced and skilled in their field, focus more on logistics than strategy. This is because they understand that the success of any plan or strategy depends heavily on the ability to execute it effectively.
In other words, property management professionals know it’s not enough to have a good idea or a well-thought-out plan. They also need to consider the practicalities of implementing that plan, and that’s where logistics comes in. This might include sourcing outside services or materials, coordinating with property team members, scheduling tasks, and ensuring everything runs smoothly.
By contrast, amateurs may be more focused on strategy and less concerned with the details of execution. They may be more prone to making grandiose plans without considering how they will be carried out, or they may underestimate the importance of logistics in the outcome.
This is not to say that strategy is unimportant; far from it. A good strategy is essential for any organization or individual to achieve its goals. However, it’s important to remember that even the best strategies can fail without proper attention to logistics.