Wrong question.
The better question is; why do people lease Apartments?
Why do they buy? It’s all that matters.
Short answer: Like.
And I don’t mean the Facebook kind of Like. No, I mean the kind of like that falls just shy of, will you go to the dance with me – Like.
It is the single most powerful piece of the sales process.
Get them to like you and that leads to trust.
And that is why people lease apartments.
So the next time you catch yourself asking the question, how do I lease more Apartments – think rather about how you get more people to like you.
Your always looking to lease more apartments Multifamily Maniac, M