Big Data in Multifamily

The business of big data is upon us and the trumpets are blaring loudly about how it will revolutionize the multifamily business.

My prediction – big data will yield us the same marching orders we have innately known since the dawn of the industry. Dare I say: big data will not matter as much as small relationships.

Props to Mark Juleen for the relationship truism – he is right to say that we are in the relationship business. In the same respect I am right to say that we are in the media business. And, let’s not forget that we are in the apartment business as Melissa Decicco penned not to long ago.

Media is the plural of medium and a medium is simply a conduit (channel) between you and the customer.

In that respect, we are in the media business. But also in the relationship business.

It is our passion to create meaningful media (channels) that gives good incentive (value) for people to show up and interact (relationship) with us.

Big data – while wonderful for the purpose of creating beautiful charts and graphs will tell us little more than we already know.

Use good media as a means to create good relationships that lease more apartments.

Boom – done.

Your thinking big data will not matter as much as small relationships Multifamily Maniac,

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