“The score will take care of itself” – Bill Walsh
Basketball
I had the great privilege of playing basketball all the way through NCAA Division 1. It was the absolute thrill of a lifetime. And I have a ton of memories that I will carry with me for the rest of my life but there is one that sticks out more than others.
The Score
It’s obvious that the team with the highest score at the end of the basketball game is the winner. But in the game there are two types of players. One that keeps his or her eye the scoreboard the entire game; and another that just plays for the love of the game.
My high school coach loved Bill’s quote above. He drilled it into our heads. He would remind us that it was his job to pay attention to the score; it was our job to play the game.
Leasing Apartments
To those of you who lease apartments for a living; it is the job of your property manager and your senior leaders to pay attention to the score. It’s their job to make sure that you have all the tools necessary to score leases. It’s their job to make sure you are well-trained, properly attired and ready for the game.
On the other hand, it is your passion your commitment and your responsibility to lease for the love of leasing. For the love of helping people. For the joy and thrill of finding the perfect apartment for your client. Forget about closing ratios – they will take care of themselves.
Your score will take care of itself Multifamily Maniac,
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