The following is a list of things that scream – We Don’t Care – to our future or current residents and any other person we do business with:
Broken curbs
Peeling paint on curbs
Old asphalt
The parking lot that needs restriping
Uneven curb stops
Weeds in the cracks of the sidewalks
Dead or wilting flowers
Washed out bark mulch
Bushes that are not manicured
Trees with an inordinate number of suckers protruding from the trunk
Edging that’s done with the weed-eater instead of a steel blade
Signage that’s fading
Banners that are anchored on three corners while the fourth flaps in the wind
Scratched up paint on the front door
Door knob that is in need of a good polish
Fingerprints on the front door glass
Scotch tape remnants from prior weeks, months or even years of temporary signage
And that’s all before they make it inside.
Your little things matter in a big way Multifamily Maniac,
M
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Broken website links. Misspellings and typos in emails. Impersonal responses. Corporate double-speak in replies to reviews. Poor quality photos … that’s all before they ever make it to the property.
So very right Mike Whaling! You stole my thunder for the follow up piece to this –
These are so obvious – are we sometimes blind to our own shortcomings? It’s distressing to think we don’t care! Sometimes, onsite teams are not given enough capital monies to fix the big things, but come on! Weeds and suckers growing are inexcusable. Great topic and thoughts. I also might add this: overflowing trash cans, litter and dust bunnies underneath leasing desks …
The devil is in the details as they say! Mindy Sharp – thank you for taking the time to chime in – really appreciate it. Come back anytime – you thoughts, ideas and opinions are always welcome.
I hope your week is a most compelling one.
M