Apartment Marketers, How Are You Trying to Influence?

Apartment marketers, how are you trying to influence team members, prospects, residents, and business partners? How about current and future clients and investors?

Marketing apartments is an always-on activity.

Regis McKenna sums it up like this:

If you are marketing apartments in a multifamily community, it involves every touch point from curb to commode, and continuously.

Additionally, it affects every constituent, from the porter to the CEO, to future business relationships.

Every marketing team member must understand the audience and frequency to be successful, and that marketing is everything, and everything is marketing.