What is the most important word in marketing?

Most important word in marketing?

Will.
That is it. Everything else is at your fingertips. The Internet. The platforms. The audience. The creativity. Even, the money to do it.

What is lacking?

The will to go for it. Call it fear. Call it lazy. Call it clueless. Nothing fits as a good logical reason.

Last year was the best time to get started. Now is better than tomorrow.

Drive your own traffic. Forget the ILS. Forget print. Forget those that would suggest they are your partner. Learn it and go for it. And guess what – you WILL be okay.

Your understanding that lazy doesn’t cut it Multifamily maniac,

M