In Or Out
I wrote a post on my regular blog, RealLifeSTL.com recently about fashion trends for 2013. We used it to create a game for our podcast called In or Out (kind of playing off the old game show Street Smarts). Basically, we drove around to a couple of different places in St. Louis asking people to give us their opinions on whether certain fashion trends are ‘In’ or ‘Out’ in 2013 as compared to what we read on fashion websites.
It got me thinking about marketing trends and how there are differing opinions on what’s ‘in’ or ‘out’. Some trends are split straight down the middle while others are about 99% obsolete but still used (or worn) by some for lack of knowledge, money or just stuck in their ways.
I know my opinions aren’t the same as everyone, not even everyone within my company, so I’d like to play the In or Out game, this time to get opinions from people, and not just other management companies in St. Louis but people in the multi-family and marketing industries across the U.S., on what marketing trends you believe are ‘in’ and ‘out’.
I’ll start:
In
- Engagement through Facebook
- Promoting Ratings & Reviews on your own website
- Getting involved with local community events/organizations (ex. blood drives, chambers, non-profits)
Out
- Car/door flyering
- ILS print advertising
- Faxing/e-mailing hot sheets or coupons to local businesses
I’d love to hear opinions of others on marketing trends that are In Or Out?
You can check out the RealLifeSTL Podcast here.
