Apartment Marketing: Friends of Followers
Quick hit on this Friday following a holiday.
Friends of Followers
Suffice it to say that we should not only be marketing to the people that we want to live in our apartment communities but also the connections those people have. Think about it, in the world of ratings and reviews and social sharing platforms, people reach out to friends, family and total strangers for advice on where to live.
It’s not a novel concept but I am curious what you are doing to reach those groups?
I have been thinking a lot about how to make an impact on that group and how to compel them to talk about our communities when faced with the question. “Where would you live if you were looking for an apartment?” Or, “I am searching for a new place to live, what apartment community or area of town would you recommend?”
I want my communities to be tip of tongue when their connections ask for their advisement.
What Are You Doing to Make Sure Your Community is Tip of Tongue?
You tip of tongue thinking multifamily manic,
M
