I am consistently baffled by cold calling efforts in a business climate that has turned radically social. Vendors can get to know anyone on the planet by simply dialing into twitter, facebook, linkedin or otherwise. And, if they take the time to set back and listen, dive in and participate, provide value, give and take feedback and over a bit of time – sometimes a very long bit of time (@30lines took the time) (@jonathansaar took the time) they earn business. key word being ‘earn.’ Mike and Jonathan respectfully spent the better part of two years nurturing a relationship with Mills Properties and it has paid off in a good way for them. And, equally important to this point – the time they invested has been equally rewarding for Mills.
Cold Calling Giving Way to Cold Email
The following approach via the ‘contact us’ button our company website bakes my insides every time –
Hello,
I wanted to take a moment of your time to introduce myself and [don’t want to or am afraid to reach out via other more appropriate media – Graphics]. We are printers and graphic designers long specializing (since 19##) in the Multi-Family and Senior Housing industry.
We have lowered the prices on our FULL COLOR Marketing Business Cards!
500 = $50.00*
1,000 = $65.00*
2,500 = $110.00*
5,000 = $180.00*Prices DO NOT include Taxes, Shipping, Redrawing or Creation of a Logo.
Marketing Business CardsGreat low budget marketing tool!
This product’s features include:
square corners
2 sided cards same price as one sided
your choice of 3 types of paper:
14pt uncoated cover – traditional, non-shiny paper
14pt matte coated cover – satin finish
14pt coated cover with UV – very shiny
I invite you to check out our newly revamped website at [www.imacoldcaller].Multi-Family and Student Housing Specialists.
Long the focus of ***, our multi-family clients will love the extensive on-line shopping experience afforded by this new store. Printing, promotional products, signage, and more are offered here in an easy-to-order format, tailored for your industry.Promotional Products. Easy On-Line Ordering.
All of our customers can pick and choose from over #00,000 advertising specialty/promotional products. Shopping has never been so easy.Let me know if there is ANYTHING I can help you with.
Man I Don’t Like Cold Calling
Project Consultant at ***** Graphics******, ** *****
Office
Cell
Fax
The ONLY THING you can help me with is – helping me understand why this approach to business seems at all appropriate in today’s business climate?
Your – ranting on cold callers – multifamily manic,
M
0 Responses
You are too kind sir. I think you know this about me. Relationships have always come first in my life. If the people I work with find a need for what I do and provide then it’s a win win. I am so happy that our paths crossed a few years ago and I am also super stoked to work with you and the awesome Mills team! Thanks again for the mention. It’s nice to be in the company of Mr 30Lines 🙂
It is an absolute pleasure to edify and endorse good people. Your approach to business is frankly refreshing –
Have a compelling weekend…
Way to go guys! This encourages every one of us to invest in one-to-one business relationships, it works just like in our personal lives, after all, companies are built by people!! 🙂 Have a wonderful weekend!
@mbrewer:disqus I appreciate the mention more than you know. It’s been an absolute pleasure working with you and the ultra-talented Mills team, and I’m motivated by the fact that we’ve barely scratched the surface of what’s possible for you. Game on!