We have all heard it before: K.I.S.S – The keep is simple saying that rings out in/across every boardroom, clubroom, round, square and oblong table around the world. Nothing novel here but that is the point of our Multifamily Monday blog post. We get right to the point of oft remembered but oft not practiced truths.
Get to The Point
When communicating information, we often think that backdrop or off topic analogies are going to really bring our point home. Not so much. Especially in an attention deficit economy. Few listen/hear anymore and often draw conclusions well before you have reached your second sentence. So start with the punch line and follow with the build up. Hit the crescendo and follow with the introduction.
Tell Them What You are About to Tell Them
There is a truism in public speaking that makes sense here; it goes something like this, tell them what you are about to tell them, tell them and then tell them what you just told them. It’s a frame of reference so that the audience knows what they are about to learn. It helps them track the broad topic as the stories unfold. The key being that they know what the punch line is well before it is communicated in length.
Take away: Keeping it simple starts with giving away the punch line…
Your, practicing brevity and clarity, multifamily maniac,
M