Apartment Marketing Minute: Experiment

“Don’t be afraid to get creative and experiment with your marketing” – Mike Volpe

Easier said than done, right? Who has the time to set back and be creative anymore? A day in the life of a property management professional would demonstrate that it is near impossible to give time to brainstorming new ideas. Heck, it’s hard enough to execute the things that matter most like; customer service, curb appeal, leasing, retention and accounting. But, being creative is not really all that hard.

Experiment in Creativity

I think the key is to think in smaller chunks. Experimenting could be as simple as leading your Craigslist ad with the words Compelling Lifestyle as opposed to Free Rent. It could be as simple as shifting the photos on your website to lead with interior pics as opposed to exterior pics. Maybe do night pics of the exterior in lieu of day pics. It could be that you change your telephone greeting to include, “I can help you,” in lieu of “How can I help you?” No matter the topic, the key is to think smaller chunks.

The Point

Don’t think of creativity in apartment marketing as a big daunting task reserved for the select few who were gifted with the talent of pumping out cool ideas. I would posit that every one of them, at one time or another, experimented with the little things. And, at some point over a long bit of time, their portfolios of coolness grew more and more pronounced.

So do some experimenting today and don’t be afraid to start small.

Your always experimenting in creativity multifamily maniac,

M