Clarity trumps persuasion. – Dr. Flint McGlaughlin
I have written about the subjects of brevity and clarity on a number of occasions. The concept came to me from a senior leader at Equity Residential some years ago and has stuck with me ever since. At the time I had the propensity to provide reports that were beyond the time necessary to digest them and I had the knack of going on and on in my descriptions of strategies and results. That is despite all the customary body language queues that would have guided me otherwise; had I been paying attention to them.
Principle: Brevity and Clarity
When thinking about apartment marketing, exercise the principle of brevity and clarity in your print ad copy, website copy, brochure offerings [if you still do this sort of thing], Facebook posting, blog posting and the such.
It’s not sage or unique advice but nevertheless a good reminder; we live in an attention economy. As such, we have to be compelling in our remarks and mindful of the clarity in our brevity.
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Brevity and clarity? What’s that? Haha honestly though I’m not entirely sure it will ever come naturally to me. I spend more time trying to decide what to delete to make my e-mails/blogs shorter (while still feeling like I made my point) than it would take for someone to have read the longer version. Ah…it’s a work in progress