Good or Bad Strategy: Kenneth Cole

I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they shifted a piece of their marketing strategy to include some real hot bed social issues –

 

 

 

I am even more intrigued with their brand as a result…

How about you? Good? Bad? Indifferent?