#Apartmentmarketing: Waiting

“If you wait until there is another case study in your industry, you will be to late.” Seth Godin

It goes against the old axiom, ‘good things come to those who wait.’ Anymore you get cooked in the squat if you wait too long. With the advent of the Internet came an accelerating pace of change. Moore’s Law even exists, to some extent, in the world of property management. We are seeing newer, bigger, better and flashier ways of attracting new people and keeping relationship with them over a long bit of time. It’s nuts out there.

Oh, and we have a blog…

Multifamily: Second Mover’s Advantage

At Mills Properties, we like to think that we are exercising the second mover advantage. While we did have our company [internal] blog in place nearly three years ago now; we were a bit delayed in getting our forward facing blog out to pasture. It did put us behind the eight ball and in the same respect, it allowed us to make observation of several other industry movers and shakers. That time and those observations gave us the ability to design a strategy that has yielded some very good results for us.

At just six months in we have achieved the following with our blog:

 

 

 

 

 

 

 

 

 

 

 

It’s been the result of some hard work and dedication on the part of many people, first and foremost. Beyond that I would suggest that it’s been the result of setting back and making some observations, learning from others experiments and applying as much as we could.

Today’s call to action – wait. Sometimes, it is okay to wait, watch, learn, strategize, act and fail fast. We did!

What have you gained by waiting?