#apartmentmarketing: Enchantment

When you enchant People, your goal is not to make money from them or to get the to do what you want, but to fill them with great delight. – Guy Kawasaki

 I read somewhere that if you are blogging or doing social media without the intent of selling more stuff, you are a hobbyist. I call bunk on that thought. 

I’ve been blogging for nearly seven years now. And, I can tell you I don’t do it to sell more things. Moreover, I can tell you I don’t do it for a hobby. The work ethic alone in terms of keeping it up makes it much more than a hobby. I do it to be enchanted, to be enlightened, to be better at what I do.

That is not to suggest that there are some diary writers out there that are cataloging their life for no other purpose but to just do it.

I look at it like this – blogging has been a gateway to some very amazing relationships, educational opportunities and otherwise. For me, it’s value comes not in the way of consulting gigs, widget sales or other offerings but rather in the relationships I get to partake in. Now one could argue that all that leads to sales. Maybe so. But it’s not the premise for every blog and neither is every blog a hobby. Even some of the corporate types.

I would even go out on a limb to say that those who don’t set the premise as a sales oriented one but rather one of – exposure to some cool people I can learn from – end up selling more stuff.

Thoughts?