Read a great post over Brains of Fire Blog titled: Creating Problems (Instead of Solving Them). In the post Eric Dodds speaks the point of reinventing for the sake of the exercise. And, all under the guise of presenting the perception that we, as providers of service; be it branding, marketing, financial or otherwise, are creating value for our constituents. The otherwise obvious point for me is that simple stuff works. Simple stuff gets results. Simple gets participation. And, simple is simply a process of filtering out the noise.
In this excerpt, Eric sites a very cool example of an agency filtering out the noise in the way of building the right website for a brewery in the amazing state of Oregon:
What did they want? What all beer-lovers want. To know where they can find good beer.
This hit me right between the eyes this morning as I grappled with our new media strategies and overall apartment marketing and branding efforts.
Righting My View of the Apartment Marketing World
Many times I am guilty of viewing our strategies based on what I want to see happen, what I want to participate in, what I want our Mills Properties participants to see, what I want them to do and experience. When the simple reality is that It is and has always been about getting heads on beds under a sharp curb to commode premise. Under the premise of people’s needs. And, people want simple things done in simple ways for simple results.
How To Create Simple
1. Create a culture that is conducive to very good but simple customer service. Say please, thank you and how can I help – always!
2. Create great partcipatory sales routines. Invite people to tell you their view of the world. Ask how you can make things simple.
3. Be relentless about follow up and follow through. Simple phone call. Simple thank you card. Simple thank you.
It’s that simple.
Major on the majors that get you to simple and guess what – You’ll ROCK!
Your getting simple contributer,
M
0 Responses
Love it, love it, love it!! I finally got our leasing team on board to send thank you cards to every single person that visits our community. They immediately saw an increase in their closing percentages. You should always strive to be simple and get back to the basics…saying please, thank you, etc. I love it MB!! 🙂
You can never go wrong with the KISS principle. If you want your business model to work the simplest of fundamentals must always be consistent. Everything else in my mind is just supporting cast material and should never distract from the main story. Great read Mike. Thanks very much.
LZ!!!!!!!!
Thank you for sharing a success. Everything has it’s place in the way of marketing apartment living experiences but the staples will always run paramount to the rest.
Nice work with your team and kudos to them for believing enough to execute.
One of my favorite new words is Relentless! Be relentless with the basics!
Have a crazy cool day!