Apartment Marketing: Friendslist
Friendslist might be something to keep an eye on. Especially in light of the shrewd move by Forrent.com in creating an exclusive, carve their client marketing partners right out of an avenue of advertising platform, relationship on FBs Marketplace. Could a platform like friendlist make the likely crazy expensive quasi-distribution point irrelevant? Likely not but I secretly hope so…
No offense FR. But, please know whether it was you, AF, AG or any other provider, I would feel the same. The move gave me every cause to expedite the reallocation of near $550,000 of FR specific marketing spend over the last 18 months. Not a complete departure but a semi-massive one. Stay tuned…
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.