Apartment Business Observation

Earlier tonight I was talking to 30 lines’ Mike Whaling about apartment websites, social media and business. Its been a very long bit of time since I really had any sort of meaningful conversation with Mike which is kind of sad. In the same respect I think it’s an absolute function of the state of business today. To me, it’s a sign that times are getting better.

At one point in the conversation, Mike asked me the the proverbial, “So what’s going on with you?” I took it in the context of business and replied, “I think that this is an absolutely exciting time to be alive! And, I think things just feel like they are getting better.” I really believe that. Not to suggest the the whole world is peaches and cream but the bulk of what I touch on a day to day basis is good. Mills Apartments has absorbed North of 2000+/- units additional units into the family in the trailing eighteen months and the pipeline for more is there. We are on the cusp of unveiling a new website, our social media platform is on a firm setting, our community team [marketing director, coordinators, mascot, bloggers, etc.] are planting the seeds for conversation and operations are seeing concession reduction and in some cases rent gains. To borrow a quote from our company President, Kirk Mills, “things are good.”

Skip back to Mike Whaling, it seems his appointment book and book of business are filling up. We feel the same way about our business at Mills.

So there is my apartment business observation.

And, I wonder – what is your sense of the business today? Is the phone starting to ring more? Are you booking more appointments? Are companies starting to reach out in a more meaningful way?