A ton has been written on the topic of Facebook as it relates to renting apartments and I don’t intend to belabor the point.
Rather, I am curious to hear from our readers; What is/are your biggest struggle with it? What are your biggest successes? What would you tell someone who is thinking about starting a like page?
I appreciate any discussion we get going here – even the brief ones.
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Using Facebook to Rent More Apartments http://bit.ly/byCL19 (via @mbrewer)
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Using Facebook to Rent More Apartments: A ton has been written on the topic of Facebook as it relates to renting a… http://bit.ly/dkQg3B
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MBrewer Group Post: Using Facebook to Rent More Apartments http://bit.ly/9CUAaN
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I recommend trying http://www.socialkik.com to buy Facebook fans, they have been recommended by a lot of bloggers and they can both be trusted. Socialkik can actually add fans to your Facebook page without logging into your Facebook profile, so I guess they send out thousands of suggestions to people in their network until they get 1K, 2K, 5K, 10K or 100K of Facebook fans to join your page, which is totally fine with Facebook terms of use.
Facebook for Business, Actually Mike, I am rethinking if there is even any real purpose for a facebook business page beyond content distribution. Facebook accounts are a lot of work to manage and maintain, and are the least leveraged of any of our marketing venues.
What has your experience been, and how is facebook working for your company,
Eric
My apologies for the delayed response – I took unconnected vacation over the holiday!
We are in the process of turning our Fan Pages out into the wild so I have no real solid answer to your question. That being said, I really lean on a strict interpretation of the word engagement. I really believe the word has been misused in a big way over the past twenty to thirty months and as such has little to no meaning.
That being said, I think that people that catch the real essence of the word will experience the true world of conversation with their base. It speaks to many of the points that you guys talked about on Apartment Marketing Gone Digital today. There is a real difference between participation – which is what most people experience in/on social media and true engagement.
I think Gary V enjoys engagement because he – as a personality – makes you feel like you are an absolute part of the conversation. And or repulses you because he is loud and obnoxious. Either way he incites extreme emotion. And, I firmly believe when you hit people at that level – whatever the stimulate – you get engagement.
It's a long winded theory but I am anxious to see what we can come up with once we turn our FPs out. We will keep you posted.
Have a compelling week and as always – thank you for taking the time to carry on the conversation.
I would definitely recommend that apartment managers have a Fan/Like page on Facebook. There are too many reasons to go into here, so I'll just highlight two that relate specifically to gaining new tenants.
What better way to introduce potential residents to your property? They can see pictures, read reviews, see how you actually interact with your residents, etc. That kind of information breeds trust more than marketing materials that are handed out in a front office.
Also, it gives residents the power of the almighty “share” button. Residents have the opportunity to recruit their neighbors, to build their community. Encourage them to do so.
There is some time investment in Facebook, but since one post per day seems to be a good number for most fan pages, it's not really that time consuming. And then when you consider that you can also feed the status to Twitter, it doesn't seem as difficult as some would make it out to be and well worth the effort.
Jill
Thank you for taking the time to drop a line. I really appreciate it.
Can you point to pages that you have found and or been involved in building that speak to some of the advantages you sight? Your points are relevant and I think adding a few examples would add even more value for our readers.
Thank you and have a smashing week.
M
Unfortunately, I think the apartment industry is really lagging in this area, so it's difficult to find industry-specific examples. I can show you what NOT to do:
http://www.facebook.com/#!/profile.php?id=1355206363&ref=ts
First, they set it up as a personal page, instead of a business page, which is not only a problem because you are required to “friend” them. It's actually against Facebook's policies. So, the lesson here is if you're going to take the time to do Facebook, you need to do it correctly.
Here's one apartment complex that's doing things well: http://www.facebook.com/WoodlandCourtRaleigh
1. They took the time to get their custom URL
2. They're using their facebook page to run contests for residents
3. They're using Facebook to answer residents' questions
4. They direct residents to their website to get more information/help
It looks like a fun place to live!
RE: @14838128 Eric
My apologies for the delayed response – I took unconnected vacation over the holiday!
We are in… http://disq.us/m54sg
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You can proceed to chat with a friend via text, or if the friend is also running the Facebook Messenger app on their phone, you can connect for a free VoiP chat. If your friend is using Facebook on their computer, Facebook Messenger will send them a …