Mills Properties is making a thoughtful integration of social media principles into their Get Social with Mills Initiative. And, in doing so we decided to craft a document of social media principles for our apartment management company as a whole using thoughts, ideas and original works from in and outside of the industry.
Social Media Principles for Apartments
The four companies we have elected to draw from are:
There are hundreds of examples out there to choose from if you are thinking of writing your own. I can’t tell you that we used some magic formula to pick the companies we did. That is with the exception of JC Hart – we know Mark Juleen and admire the efforts he and his team have put together in executing a great strategy. With that, we also look forward to feedback along the way as we believe that there is no perfect science to the process.
If you have a set of Social Media Principles for your organization and wish to share – link it up down in the comments. We would love to read them.
Have a great weekend –
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This was a big topic at the Atlanta Apartment Association seminar on Friday. We discussed the need for balance and not overkill as well as not constricting the movement of our team. You site some good examples above.
Good morning – J
This is interesting stuff in the sense that we are trying to put guidelines around something that is ever changing and frankly wild in nature. I am quickly settling on the idea that you marry it around the values of your organization. The key is making sure your organization lives the values everyday and in every way. And, there is a great deal of trust that must be afforded to participants.
Have a stellar week.
I'm glad to see you're looking outside the industry, Mike. There are so many great examples of companies using social media successfully for their businesses … I'm looking forward to seeing how you and the Mills team bring some of these ideas to the apartment industry.