Apartment Marketing: Market the Community

For those of you still grappling for a reason to spend time building social networks for the purpose of marketing apartments try this – they can become one of your unique selling propositions. Apartment Facebook Like Pages become a benefit that you can use to market your Apartment Living Experience. For a powerful example of how this works let’s look at the world of sports. Fan communities form around the team in support of the team and in some instances become an equally compelling draw.

Community as the Unique Selling Proposition

The Seahawks have their 12th Man

The Browns have their Dog House

Then you have these guys/gals

In essence there is a compelling reason to come and be a part. It’s fun, it’s exciting, it’s intriguing. There is a reason to want to Like – to want to Follow – to want to Listen – to want to Participate or to want to Create and Share your Apartment Living Experience with others. And, that reason is innate in all of us. We want to be a part of something bigger than ourselves. We want to feel apart of something important. We are drawn to it because our nature is to be social. As apartment marketers – we should work to create these unique selling propositions. We should build on-line communities.

And, hope with wild abandon that you get a guy like this to lead your Community –