Apartment Marketing: Gather the Group

Over the next month or so, I will be reaching out to some of our apartment Facebook friends asking if I can  enlist them in a virtual ongoing open feedback Tell Dell like mechanism. The intent is to prompt the forum in the coming weeks, months and years as we move forward in building out Mills Properties improved web strategy. The friends are coming from a mix of our like pages that span across our 43 communities [Note: not all are published as of this writing] in Saint Louis. The only catalyst to their selection is  – on balance – they participate more than others. Our real hope – as part of a much larger strategy – is to build on the success of others in and out of our industry by including consumers in the process.  That said, it never ceases to amaze me just how easy it really is to get acquainted anymore. This quote below is part of a response I got to reaching out just this past week –

…..been here just over 5 years and really like it. My main interests include Conservative talk shows and Trance/Techno music. Odd combination……

I can’t wait to get some discussion going with this resident. 5 years – can you imagine the change she/he has seen in five years? Can you imagine the potential value he/she might add on the premise of that 5 years of history?

What are you doing to leverage the power of your networks?