Apartment Marketing Invasion

When does just doing a superior job at the fundamentals yield you enough WOM to stop the madness?

When does creating an apartment living experience predicated on those superior fundamentals give people a reason to cherish and rave about your community?

I caught this over on gracehill today –

This decal lasts for two years – you can get the details from the GraceHill chat log dated June 30, 2010. You apparently paste various versions of the amenity marketing madness on your sidewalks throughout the community. The thought – as I understood it on GraceHill – is to give color and vibrancy to older unrehabbed communities. It just seems crazy invasive to me.

I just can’t bring myself to link to it here as I see this as over the top interruption marketing. I’m curious how this adds value or enhances the apartment living experience? Maybe it works – and I will cede to the fact that that is what matters.

In the spirit of – maybe I am missing the point – I put the question to our readers?

Do you see value in this? Do you see it as an interruption? Tacky? Cute? Ugly? Don’t care?