Apartment Marketing: Facebook Like Page – Race to 10k – Good or Bad Idea?
The core of Social Media is not “eyeballs and ears” but rather “hearts and minds.” Go for quality, not quantity. – As tweeted by @NW_Mktg_Guy
I have read a few blog posts as of late that promote the thought of racing to certain thresholds of users on the various Social Media platforms, i.e. – 10k Facebook Likes. Despite FBs flip-flopping position on the 10k number as it relates to the Like page – I am baffled as to why that would be a strategic aim. Outside of understanding the would be advantages – if FB flops again – I would have to question the quality of such a forced end result. That is to suggest that if the number grows to 10k organically via rich experiences then hooray but if the number is achieved by coercion then – booray. Simply put – don’t race to 10k just because you can.
Quality vs. Quantity
Let me preface this section by saying that I’m the last person that should be writing a post taking sides on this subject. One could move right to my personal FB profile and question – why I friend everyone that comes across the recommendation page [it is not exactly everyone – only if there are multiple mutual connections between the networks]. The somewhat akward and funny answer is that I love defending myself from indefensible positions. That aside, the real answer is – despite the overlapping networks – I don’t know but I have been thinking about it for a couple of months now. I will admit that I am closer to deciding that quality is the better aim although I don’t have a premise for that position as of yet. And I would not suggest there is a right or a wrong answer.
All that being said, the tweet above really resonated with me concerning Like pages. If you take a strict interpretation of the word engagement – it really does boil down to the soft stuff. Like the quote suggest – heart’s and minds. In my head – that translates not to – Like your organization but rather Love your organization. I think there is a difference but that discussion is for another day.
What are your thoughts? Race for the thresholds despite quality – or, slowly grow to the threshold through remarkable experiences that people naturally invite their friends to be a part of? Or, do you have a completely alternate position on the subject?
Photo credit scs.ryerson.ca
