Apartment Leasing: The Friendly Factor

Short and sweet post today – could have been a tweet but really looking for a comment or two on the subject.

So here it is –

How much is unfriendly costing you?

I wish I could suggest that this post was inspired by an experience of mine outside this industry but it was not. It was inspired by a couple of emails I received this week suggesting as much about our firm. Yikes! But but but… In my position – it is sometimes hard to separate the juiced up aggressive nature of a hostile prospect or resident who just had a bad day and or the position of the – more times than not -pushed to the limits on-site leasing and management heros. My bias always leans to the on-site team and in the same breath I would say – I have read some compelling prospect and resident statements that made me wonder. That said, it all comes down to delivery – in my opinion.

More times than not – the statement: they are not friendly – comes up.

So, I wonder – How much is unfriendly costing you?

And, have a very friendly day –

Also, a quick shout out to the NAA bound folks from the Multi-family world. Have a great week in NOLA –