New Media Apartment Marketing: Random Thoughts
Could not pass up the chance to share this list from Logic + Emotion. It’s from a post titled Random Thoughts. In it, David Armano lists five pretty simple yet compelling thoughts that should no doubt be a guide for all of us. The first thought he lists is; We all live in glass houses.
Be Mindful of What you Say
I think many times in the world of new media it is easier to say just what is on your mind without being mindful of the long term ripple effect. It’s really very easy to sit behind a keyboard and rattle off thoughts that are no doubt driven by our emotions. We have all been guilty of it – someone writes something on a blog or in a comment and wham-o Satan’s spawn comes dwelling up inside of our being and we lash out… Or, someone presses something derogatory about our Apartment Community on a ratings site and we sign up just to set the record straight by one upping them in the art of condescension. In this same breath I would suggest there is a difference between expressing passion and ignorance.
Be Mindful of Our Actions
Penned by some philosopher an undetermined number of years ago – actions speak louder than words. I think the essence of David’s thought is that the very act of throwing that stone is reflective of one’s character. I can say, with learning in mind, that there a number of stones I wish I had back in my collection. They were much more useful to look at when I had them in my possession. And, in the same respect, it’s my hope, as we become more and more embedded in our new media apartment marketing lives, that we remain mindful of our virtual actions. Just remember new media never forgets…
Marketing Apartments with New Media
As we continue to venture into the world of new media and the use of Twitter, Facebook, Yelp, FourSquare YouTube, Flickr and Local or Regional Blogs we will no doubt encounter plenty of opportunity to grab that tin of rocks we keep in the darker places of our mind, warm up the lizard brain and write away. The next time that happens exercise another ancient philosophy [amended for modern times]; write it a un-savable word doc, read it twice, sleep on it and let it go.
Let us know what you think? Drop us a comment below and let’s discuss….
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About Mike Brewer
My mission is to tease out the human potential in the multifamily space.