New Media Apartment Marketing: Random Thought
Just a quick post for your Sunday reading pleasure.
New Media Apartment Marketing: Experience
I am vacationing in Denver this weekend. I am taking some time away from the day to day work I do with Mills Properties in Saint Louis to recharge the batteries. It feels great to get away to refresh the mind, body and soul. This morning as I was sitting in a coffee shop grabbing a quick cup of Joe and something to eat I overheard a conversation that intrigued me. The two people communicating wore bright red clown noses and looked to be having a great time. But, that was not the intriguing part. They were talking about random topics when the following comment caught my ear,
What experiences would you like to get out of that trip?
It came on the heels of another question and a subsequent comment. One clown nose man asked the other, “where would you like to vacation if money were no worry?” The response was, “Somewhere in the Bahama’s.” This is where the inquisitive clown nose asked the above question.
New Media Apartment Marketing: Question
It made me think that we should be asking that question of all of our constituents be it Mills Properties employees, residents or otherwise. Answers to that question could yield some pretty cool information as it relates to both online and offline experiential marketing efforts. It could assist in tailoring both inhouse and outsourced initiatives along with in general work practices.
It’s not to suggest that we don’t practice some form of information gathering that is rivals this question. But, the thing that really caused me pause was the pause it created in the responding party. For all intents are purposes the question was not normal and it caused the man to think before he responded – something that is losing it’s common place anymore. And, when he responded, it was with mindful thought in lieu of random generalness (if that is a word).
I will let you know how it goes….
In the mean time, let me know your thoughts on the subject and have a compelling Sunday
