Predictive Apartment Marketing
Great read over @BrianSolis’s blog this morning called The Predictive Web
Really got me thinking about mediums like Twitter, Foursquare and the such. We already see the menu being set for us in the way of Tweets like this from EmilyBland
- just started looking for apartments in st louis for after graduation. gahhhhhh this is so weird. i kind of don’t wanna grow up!!!
- apt search already stressful. add that to the fact that 2 years ago today, i was about to arrive in madrid. WAAAAHHHHHHH emo emo emo
Now – it’s only halfway to predictive but just imagine if Emily [and, had I the time this morning – I would find an example] had mentioned she was going to look at Park Station Apartments in Saint Louis [Disclaimer: I am a Regional/New Business Manager at Mills Properties] and we were all over Twitter [we are brewing our strategy now]. We could prep a somewhat specific and relevant experience for Emily knowing that she was coming our way. It becomes a very meaningful interaction.
Have to run for today but look for more on this subject. And, as always have a compelling day –
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