Apartment Marketing Idea – Can you remember…

…being amazed by particles of dust floating in the sunlight

…putting your brand new clothes out the night before the first day of school

…the first time you drove a car

…the first six bars of Stairway to Heaven

What makes you care?

Think about that question from the perspective of the base you are trying to serve. Not the base you are trying to reach but rather the one you serve. Serve them well [Care] and the reach will happen by default.

Think about that the next time you set down to frame some apartment marketing ideas.

And, be compelling…