Using a Resident Packet as a Sales Tactic?
Would you do this?
I clipped this from the Call Source Newsletter I received via email this morning.
“Every successful property in 2009 will have a New Resident Packet. This two-pocket folder organizes all the tools needed to lease an apartment, and integrates the new selling strategies into an easily usable packet. In advance, the leasing team builds the right-side pocket of the folder to include an application, pen, guest card, business card, sample floor plans, site maps and other vital leasing materials. This right-side pocket is a portable leasing station that allows a leasing consultant to be completely prepared when the customer arrives, giving them the ability to lease whenever, and wherever, the customer is ready to sign.”
I don’t know about you but I would feel this sales job and I hate being sold – I like you to be my friend first. You don’t become my friend by subtly introducing me to a bunch of FREE stuff, just like you would not encourage your friend to live a healthier life by shoving a fist full of vitamins down his/her throat. Chunk the gimmick – just be a friend. A friend without all the reasons in the world on why – you will be more well received.
It does make me wonder – do we do this sort of thing to please our superiors – it gives the perception that we are doing something useful. Do we do it because we think the prospective resident will want it? Have we ever stopped to ask people if they really cared to have it. Not sure of the stat but most people will take stuff from you even if they don’t want it. My suspicion is the stat is high that most people don’t care for the clutter.
Just my opinion on a stellar Friday morning.
M
