Less is More
I ran across the following quote today and thought about the implications it has on our industry. While I know this is not new material, it does remind me that we need to be mindful of the ways we can decrease our carbon footprints.
Wal-Mart is pushing to become “packaging neutral” by 2025. No small feat. The impact of this decision has had profound ramifications in the entire consumer product industry.
Are you still printing 4 color high-gloss brochures, floor plans and portfolio binders for each and every prospect? You may be turning potential residents off unknowingly – if you are.
I bought a new car recently and was handed this giant beautiful product booklet and I thought – “what a waste” – I handed back to them and told them: 1. I would never read it. 2. I thought is was a waste of good paper. I have to believe a percentage of our consumers think the same way. While it did not dissuade me from buying the car – it did make me think about lower priced product offerings to include apartment homes.
Something to think about.
