Offline WOM Rules the Day…
Below are the results of a recent Nielsen survey of 25,000 consumers from 50 countries.
Is it interesting that off-line trust leads the pack? And, by a fairly comfortable margin?
I thought about it in my own life and while I do occasionally [when buying books] read a review or two before making a purchase – I many times turn to my friends. Just last week I asked a couple friends for names of a good Family Doctor and a really good place to eat lunch. And, as funny as it may seem, when I moved in Feb. I asked a couple of friends what neighborhoods they would recommend living in or around. I ignored the ILSs, Craigslists and even my own companies offerings. Reason: I – personally – find them to be time consuming relative to a friend saying, “Yeah – check this place or that place out.” I found my dentist, attorney, local bank, and cleaners the same way – ironically from the same person. I even consulted two friends to help me find the perfect Jeep dealership. Never even thought about Google, Twitter, Facebook, Yelp, etc…
Interesting or not really? What does it really mean – if anything?
Related story:
Nielsen: Consumers Trust Online Opinions
