Can you imagine a service that combines email, instant-messaging and document sharing? Well now you don’t have to; Google Unveils a Conversation Service called Wave – WSJ.com.
This struck me as I am currently working on a piece that is relative to
the next generation of the Internet; Web 3.0 or the Semantic Web and in
my opinion this speaks directly to it.
This is a fascinating topic in that it really boils down to search
engine sites racing to organize web content around a set of standards –
standards that would ultimately give meaning to web pages. Meaning so
precise that any search term you typed in would yield the exact person,
place, thing or in our case apartment that you were looking for.
Imagine searching for a $612 second floor one bedroom apartment facing
Forest Park in Central West End of St. Louis and boom you get it. Add
the words; near someone I know and boom you find one right next to one
of your Facebook friends. Google’s Wave is for all intents and purposes
a way to organize conversations in such a way that they have a more
precise meaning to the end user. How might something like this be
useful in our space?
Using Wave we could generate a message on the topic of a recently
vacated apartment home and the need for a new resident. We could then
send it out to our permission based user set [read: resident
evangelists]. Maybe we tie an incentive to it or maybe we don’t. The
point is the evangelist would then go to work finding their next
neighbor all the while content is being organized. Each time that
happens Wave gets smarter and each time the end user gets a richer
experience in yielding exactly what they search for. And, over time the
scenario above becomes more realistic. It all makes my spin. You think
social media is fun? The Semantic web will bring a whole new meaning to
apartment marketing. And, just when you think you can’t take anymore
the Web in things will be in full force.
And, with that I must hit the publish
button as it is 2:33AM and I have a big day planned with my kids.
Have a famous weekend.
M
Related Story:
Will Google Wave Eliminate the Need for PR as Media Relations?
0 Responses
Using Wave to Market Apartments: Can you imagine a service that combines email, instant-messaging and docu.. http://tinyurl.com/lke2gb
This comment was originally posted on Twitter
I can't tell how awesome I think the Wave tool is going to be. Amazing possibilities!
No kidding – I can't wait to see what guys/gals like you do with it. Marketing minds will kill this technology and make it famous in our space. Looking forward to big things from you @mbj.
Using Wave to Market Apartments: experience in yielding exactly what they search for. And, over time the scenari.. http://bit.ly/zl3KA
This comment was originally posted on Twitter
Hi Mike, just started reading your blog and appreciate the thorough and well-thought out approach you take to the rental industry and marketing technology.
As for Google Wave, I truly believe this will revolutionize the web, IF people will adopt it. With email, social networks, readers, bookmarking, Twitter, blogs, video, chat, and the million other things the web offers, organization has become absolutely essential. Wave looks very promising, and I truly hope it evolves to the point you envision is your post. That would be very useful indeed.
Look forward to reading more from you!
Candis from RentShout
Candis,
Thank you for taking the time to stop by and comment. Thank you for the very kind words. My mind is running a thousand miles an hour about Wave – not only in what it will mean to easing the use of the net to converse but also what it will do to our industry specifically. It's crazy cool. It appears we are going to see a lot more organized, specialized, customized ways to interact with the net in the coming year.
Have a great week.
M