Rule #1 in Using Social Media to Market Apartments
Don’t be Boring
First off – I despise the word rule. In the same respect I think it is appropriate to suggest that we can not be boring when using social media to market apartments. And, know that boring includes the use of social media to push goods and services.
Social media is not push marketing – use it as such and watch the people run. Social media is rather, permission based marketing and is about conversation and participation. And, that conversation and participation turns out to be the marketing. We have to really wrap our minds around this concept as it is very counter to the way we have used traditional mediums to market apartments. Nevertheless, it’s our time to shine – as for all intents and purposes the mass adoption of social media in the multifamily space is just getting started. It really is the perfect time to put a dent in the multifamily universe – are you ready?
Have a very non-boring and otherwise compelling day
M
