Don’t be Boring
First off – I despise the word rule. In the same respect I think it is appropriate to suggest that we can not be boring when using social media to market apartments. And, know that boring includes the use of social media to push goods and services.
Social media is not push marketing – use it as such and watch the people run. Social media is rather, permission based marketing and is about conversation and participation. And, that conversation and participation turns out to be the marketing. We have to really wrap our minds around this concept as it is very counter to the way we have used traditional mediums to market apartments. Nevertheless, it’s our time to shine – as for all intents and purposes the mass adoption of social media in the multifamily space is just getting started. It really is the perfect time to put a dent in the multifamily universe – are you ready?
Have a very non-boring and otherwise compelling day
M
0 Responses
Great, clear explanation. You’ve got to be respectful and act like you are a guest in someone’s home. Your product/service/work is part of who you are, but it’s not the only reason why someone has invited you in, has given you permission to be part of their network. You’ve got to bring more.
Dan
Thank you for taking the time give us your feedback. I would agree that your product/service/work are at very least part of the price of admission. It’s the amazing and over the top experience that answers their desires. The bar is being raised everyday.
Have a great weekend.
M