Apartment Community Blogs – Are they the Real Deal?

The Daily Sauce is the real deal; this content is never paid for.

I receive this blog via email on a daily basis and am very impressed by the fact that each and every post leads with the above disclaimer. The Daily Sauce posts three snack sized sound bites on local businesses or happenings in and around the Saint Louis area and the fact that they are not paid for the content gives me an innate trust for what they have to say.

I see the trend emerging where more and more multifamily players will embrace a blogging strategy for the reason of increasing traffic to their respective web sites. It’s well worth the effort for a number of reasons we have discussed here in the past but one thing I would caution you against is paying third parties to pen your posts and or accepting payments from vendors in exchange for glowing reviews. I think in either case the content is marred.

I am certain there are others schools of thought out there on the subject so please feel free to drop us a comment.

We will undoubtedly post more on the subject of community blogging in the future.

Until then – have a stellar weekend.