62 Homes – A case study
Yesterday we did due diligence on an apartment community that we will begin to manage on 2.1.9. I hesitate to add too many of the specifics at this point as I have not discussed the use of social mediums with ownership. However, I do hope they allow me the opportunity to create a real time case study via this blog and the Twitter community. If all goes well this study will play favor to a number of advantages. Here are two of my thoughts for starters;
Increased Visibility
The use of social mediums and the creation of a real live and in the moment case study will bring attention to this otherwise lackluster (I use that term with all due respect) deal. The property is a classic destination deal located at the end of apartment row in an out of the way Saint Louis suburb. The city restricts the use of banners, bandits or any other free standing signage. Additionally, there is no monument sign of any sort. I think the use of social media will certainly augment our efforts to market the community and ideally it will mitigate our spend.
Community Builder
As we all know the real beauty of social mediums is the ability to communicate openly with our consumers. And, I think involving the current resident base in our turn around effort will bode huge in building the community. My thought here is to capture material in off-line spaces to build inventory for the various on-line spaces. Any and all offline events will be Flip’d and pic’d so as to provide material for a Facebook fan page and a community blog. Resident testimonials will be the keystone in building what will come to be vibrant place of social interaction. Over time the thought would be to harvest a community brand that residents, employees and prospects rave about. Ultimately the community will become self sustaining. Quixotic? Maybe. But, never underestimate the power of an energized crowd.
I look forward to providing some benchmarks in the very near future that we can measure our successes against. And, by all means, feel free to chime in with comments, suggests and constructive criticism.
Your looking forward to putting a dent in the multifamily universe collaborator,
M
